I'm going to start a catalog of sorts of cost-free online ways to promote what you write. Since joining Facebook, I've come across two really great ones:
Authors Promoting Authors (APA) is the brainchild of writer Tina-Sue Decross, a published author and another who is sympathetic to those of us seeking to promote online.
This site requires a quid-pro-quo on the writer's part. The day after your book appears, you have to post the next author's book and a blurb about it on your blog. You have an active blog as well, so if you don't have one yet, get cracking!
This one provides book art and a blurb about the novel as well.
The folks who run these blogs, Tina-Sue Decross and Karina Fabian, respectively, are great people doing a great service to all of us. Be sure to visit their blogs and spread the word.
Demon Alcohol and the Monstermen will appear on authorspromotingauthors on Sept. 10 and on virtualbooktourdenet on Oct. 9 .
I will be promoting an author myself as part of the agreement with APA and just to pass on the names of writers I admire and read.